With “Start-up Your Dream,” Porsche has launched a flagship initiative to support start-ups. We spoke with Dr. Philipp Metz (Porsche AG), Professor Lucia Reisch (Member of the Porsche Sustainability Council) and Tai Kee (Co-Founder of Atera Water) about the program’s objectives, their experiences, and the role of social initiatives within the broader sustainability context.With “Start-up Your Dream,” Porsche has launched a flagship initiative to support start-ups. We spoke with Dr. Philipp Metz (Porsche AG), Professor Lucia Reisch (Member of the Porsche Sustainability Council) and Tai Kee (Co-Founder of Atera Water) about the program’s objectives, their experiences, and the role of social initiatives within the broader sustainability context.