‘Ford Racing Can’t Be A Marketing Department:’ Ford’s CEO On The Business Of Performance

'Ford Racing Can't Be A Marketing Department:' Ford's CEO On The Business Of Performance CEO Jim Farley tells Motor1 that Ford is running a similar playbook to Porsche and Ferrari—and making money at it, too.CEO Jim Farley tells Motor1 that Ford is running a similar playbook to Porsche and Ferrari—and making money at it, too.  CEO Jim Farley tells Motor1 that Ford is running a similar playbook to Porsche and Ferrari—and making money at it, too.