Hero, rebel and creator symbolise Porsche’s design identity. Together with the keywords Focus, Tension and Purpose, they pointedly describe the brand personality and serve as a compass throughout the company. The sharpened design criteria are made tangible by the example of the new 911 Turbo S.Hero, rebel and creator symbolise Porsche’s design identity. Together with the keywords Focus, Tension and Purpose, they pointedly describe the brand personality and serve as a compass throughout the company. The sharpened design criteria are made tangible by the example of the new 911 Turbo S.