Ferrari CEO says 40% of new customers are under 40

The average age of a Ferrari customer is heading lower, according to its CEO. In an interview with CNBC published on March 16, Ferrari CEO Benedetto Vigna said 40% of new customers to the brand are below the age of 40. That compares to just 18 months ago, when he said that figure stood at 30%. It’s an impressive result for a brand whose current…The average age of a Ferrari customer is heading lower, according to its CEO. In an interview with CNBC published on March 16, Ferrari CEO Benedetto Vigna said 40% of new customers to the brand are below the age of 40. That compares to just 18 months ago, when he said that figure stood at 30%. It’s an impressive result for a brand whose current…