The 2025 Scottsdale Auction was in full swing on Saturday, Jan. 18, for Coca-Cola Family Day, signaling the start of The World’s Greatest Collector Car Auction’s nine-day January event. The day celebrated car enthusiasts from all generations with activities for the whole family to enjoy and complimentary admission for children 12 and younger.
Throughout the day, guests enjoyed getting a close-up look at over 2,000 No Reserve collector vehicles and hundreds of automobilia items, enjoying live music, shopping in the Exhibitor Marketplace and fueling their visit at the many dining options located throughout the site. Adding a punch of adrenaline to the day’s activities were the popular Monster Energy BMX Show presented by Coca-Cola, Dodge and GR Supra Thrill Rides, TRD Pro Dirt Rides and Cadillac Driving Experiences.
Local car clubs – including the Leadfoot Ladies and a group of students from Phoenix Country Day School – made an appearance on Saturday, checking out all the auction site has to offer. Another group of local enthusiasts displayed their incredible supercars and hypercars in the Supercar Paddock on the BluePrint Engines Midway.
Coca-Cola Family Day also played host to a group of junior media members, who received a tour of the event site and spent time with Craig Jackson, Barrett-Jackson chairman and CEO, for a behind-the-scenes look at the auction.
A highlight of the day included STEM Fest presented by Honeywell, part of Barrett-Jackson’s Gearing Towards the Future initiative. STEM Fest offered children an array of science, technology, engineering and math games, along with interactive displays featuring dinosaur fossils, a solar powered go-kart and other activities. The Honeywell display included a large turbofan engine propelling small wooden planes, with flight distances measured. A favorite stop among those in attendance was the Phoenix Zoo display, which featured a Brazilian Three-Banded Armadillo and other ambassador animals. The Mad Science Show drew in a large audience as Dr. Bones and Professor Boom taught guests about chemical reactions with exciting demonstrations.
The arena came alive in the afternoon with the Barrett-Jackson Cup Parade presented by Castrol, with 50 world-class customs crossing the famous auction block in front of all those in attendance and watching on the livestream. Each build is competing for the coveted Ultimate Best in Show award and a $20,000 cash purse. “Barrett-Jackson LIVE” commentator Rick DeBruhl introduced each of the incredible builds alongside Craig Jackson and Barrett-Jackson President Steve Davis. The revered Barrett-Jackson Cup judges, Bobby Alloway and Troy Trepanier, will narrow the group of custom builds down to the Top 5 throughout the week, revealing one each day in the South Showcase presented by Piper Aircraft, beginning on Monday, Jan. 20.
Fans can vote for their favorite builds on Cup.Barrett-Jackson.com. The build with the most votes will be awarded the People’s Choice award and will be announced on Saturday, Jan. 26, live on the HISTORY channel along with the Ultimate Best in Show winner.
The night before the custom builds crossed the block for the Barrett-Jackson Cup Parade, the auction arena had been transformed for the Rock The Block concert featuring Sammy Hagar and Friends Michael Anthony, Vic Johnson and Kenny Aronoff. The energetic event kicked off with Hagar and Friends driving onto the block in a 1962 Ford Thunderbird (Lot #1071.1), the very same car he cruised in with his legendary Montrose bandmates, including founder/guitarist Ronnie Montrose (whom the car used to belong to), bassist Bill Church and drummer Denny Carmassi. Later this week, the Thunderbird will return to the block and sell with No Reserve with a portion of the proceeds benefiting suicide prevention.
The second annual Rock The Block concert was opened by Eleeza, a winner of Alice Cooper’s Solid Rock “Proof is in the Pudding” Competition, and Znora, an award-winning Arizona three-piece rock band, with special appearances by DJ Kim E, and JohnJay and Rich from the popular Phoenix-area radio station 104.7 Kiss FM.
Make plans to join us on Sunday, Jan. 19, on Preview Day for another fun-filled day. Take a moment to view the gallery below, capturing the highlights of today’s activities around the auction site. Tickets and bidder registration are available online and on-site.
The 2025 Scottsdale Auction was in full swing on Saturday, Jan. 18, for Coca-Cola Family Day, signaling the start of The World’s Greatest Collector Car Auction’s nine-day January event. The day celebrated car enthusiasts from all generations with activities for the whole family to enjoy and complimentary admission for children 12 and younger. Throughout the