Genesis launches One of One personalization program

Previously the exclusive domain of exotic brands like Rolls-Royce and Ferrari, more and more mainstream brands are launching personalization programs to meet the increasing demand for custom touches in cars. The latest is Genesis, which has launched the One of One program, currently catering to customers in West Asia only. An expansion to other…Previously the exclusive domain of exotic brands like Rolls-Royce and Ferrari, more and more mainstream brands are launching personalization programs to meet the increasing demand for custom touches in cars. The latest is Genesis, which has launched the One of One program, currently catering to customers in West Asia only. An expansion to other…