SCOTTSDALE, Ariz. ‒ October 3, 2023 – Barrett-Jackson, The World’s Greatest Collector Car Auctions, let the good times roll during the inaugural New Orleans Auction, delivering the ultimate automotive lifestyle experience at the Ernest N. Morial Convention Center, September 28-30, 2023. In total, 356 vehicles were sold at auction, all with No Reserve, for $21.6 million. Additionally, Barrett-Jackson sold 274 pieces of authentic automobilia for more than $960,000, bringing total auction sales to $22.5 million with a 100-percent sell-through rate and over 30 world auction records. Highlighting the event was a Resto-Mod 1958 Chevrolet Corvette custom convertible that led top auction sales at $660,000, as well as the “Honolulu Lulu” custom 1932 Chevrolet Woody Wagon donated by Megan and George Shinn that was auctioned for charity, raising $375,000 for Samaritan’s Purse and their relief efforts in Maui following the August wildfires.
“New Orleans was an incredible location to wrap up an outstanding auction year,” said Craig Jackson, chairman and CEO of Barrett-Jackson. “We kicked off the week with the city proclaiming this ‘Barrett-Jackson Collector Car Auction Week’ and the city’s rich heritage combined with the region’s expansive car culture made it an ideal backdrop to host the ultimate automotive lifestyle event. We saw enthusiastic bidding across all segments of collectibles, and the performance we witnessed from Resto-Mods as well as custom trucks and SUVs demonstrated just how strong their place in the hobby continues to be. We look forward to building on this year’s momentum as we set our sights on 2024 and our flagship Scottsdale Auction in January.”
The top-10 non-charity vehicles that sold during the inaugural New Orleans Auction included:
1958 Chevrolet Corvette Custom Convertible (Lot #748) – $660,000
2005 Ford GT Hennessey 1000 (Lot #725) – $495,000
1967 Ford Mustang Eleanor Tribute Edition (Lot #717) – $440,000
2005 Ford GT (Lot #735) – $418,000
1954 Chevrolet Custom Pickup (Lot #782) – $330,000
2020 Lamborghini Huracan LP640-4 EVO (Lot #730) – $286,000
1967 Chevrolet Chevelle Custom Coupe (Lot #707) – $286,000
2020 Aston Martin DB11 (Lot #701) – $275,000
2023 Maserati MC20 (Lot #723) – $253,000
1964 Corvette Custom Convertible (Lot #764) – $220,000
1959 Chevrolet Apache Custom Pickup “Indian Outlaw” (Lot #679) – $220,000
Raising a total of $375,000, Barrett-Jackson sold a 1932 Chevrolet Woody Custom Wagon nicknamed “Honolulu Lulu” and donated by renowned philanthropists Megan and George Shinn to benefit Samaritan’s Purse and their relief efforts in Maui following the devastating August wildfires. The custom hot rod originally hammered for $100,000 and was immediately donated back by longtime member of the Barrett-Jackson family Michelle Mauzy to sell again. After hammering a second time for $75,000 with the winning bid from Ted McIntyre, additional donations were added, including $100,000 from Mike and Tracy Patterson as well as $50,000 donations from the Shinns and Hendrick Motorsports owner Rick Hendrick.
“We’re thrilled with the incredible reception we received from New Orleans and the surrounding communities,” said Steve Davis, president of Barrett-Jackson. “From an expansive docket filled with collectible vehicles for every enthusiast to Thrill Rides and live music, we brought the ultimate Barrett-Jackson experience for our first-ever event in Louisiana. Throughout the three-day event we continued to meet the demand for all segments of the hobby, and I can’t wait for what’s on the horizon in 2024 as we now turn our sights to Scottsdale.”
Barrett-Jackson’s inaugural event in the Crescent City also sold 274 pieces of authentic automobilia at the auction with No Reserve for more than $960,000. The top three automobilia pieces that sold during the New Orleans Auction include:
Late 1950s-early ’60s Texaco Oil Animated Neon Porcelain Sign (Lot #8299) – $74,750
1930s Shell Oil Neon Porcelain Sign (Lot #7298) – $69,000
Early 1950s Texaco Oil Fuel Island with Bennett Model #966 Gas Pumps (Lot #8282) – $46,000
During the three-day event, Barrett-Jackson also hosted several notable celebrities, including the New Orleans Saints all-time sack leader and eight-time Pro Bowler Cam Jordan, as well as “The First Lady of Motorsports” Linda Vaughn.
Additionally, Barrett-Jackson’s year-long Fantasy Bid presented by Dodge competition culminated on Saturday with Keith R. from Ohio taking the crown and winning the grand prize – a 2023 Dodge Charger.
Barrett-Jackson is now accepting consignments for the 53rd Annual Scottsdale Auction, January 20-28, 2024, at WestWorld of Scottsdale. Those interested in being a part of the auction may consign their collector vehicle here. Those interested in registering to bid for the auction company’s flagship Scottsdale Auction may do so here. VIP Experience packages for the 2024 Scottsdale Auction are available for here.
Highlighting the event was a Resto-Mod 1958 Chevrolet Corvette custom convertible that led top auction sales at $660,000, as well as the “Honolulu Lulu” custom 1932 Chevrolet Woody Wagon donated by Megan and George Shinn that was auctioned for charity, raising $375,000 for Samaritan’s Purse and their relief efforts in Maui following the August wildfires.